Custom E-commerce Solution for Supplements: Touchstone Essentials
Custom eCommerce solution for an online store specializing in non-modified food and nutrient-rich supplements, featuring a subscription-based autoship service, integrating both web and app development.
Customer
David Isserman - a COO. A businessman highly experienced in launching and scaling innovative consumer products, e-stores, etc. David is a Chief Operating Officer at Touchstone Essentials, an international oil brand.
Background
The food industry is getting more and more “polluted”, i.e. harmful elements like pesticides and toxic additives can be traced in most “health” supplements too not to mention our everyday food. This led people to obesity and many chronic illnesses. Therefore, the demand for organic food and health supplements is on the rise now.
So, Touchstone Essentials have decided to provide an alternative – only the high-quality supplements that preserve all the nutrients. They needed a e-Commerce platform to spread awareness and distribute their unmodified food and supplements and asked us to develop an e-store with the ergonomic design that will capture the users.
Solution
Our custom e-commerce solution features a dynamic website and internet store, catering to two main user roles: customers and admins. It includes three distinct customer categories: retail, affiliate, and member.
The platform allows customers to manage purchases, orders, payments, autoship, and tracking through their personal accounts. Exclusive to members, our system also offers CV bonuses on purchases, enhancing the overall e-commerce web and app development experience.
Business Task We Have Solved
Business Growth
Integration of their VBO system with the e-commerce platform allowed customers themselves to place orders online instead of waiting for the consultants to do it for them.
See Our WorksCompetitive Advantage
The autoship feature helps attract more users to the service and helps the business stand out. Ability to create subdomain online stores makes the company different from many competitors too.
See Our WorksCustomer Retention
Free shipping options and a convenient shopping cart make users want to get back and increase their checks.
See Our WorksFeatured Modules
Autoship
Customers can mark some goods as regular and receive them automatically every 26-31 days.
Personal Account
The personal account has different checkouts for different user roles with different opportunities: affiliate, members, and retail customers.
VBO Office Suite
Integration with the 3-rd party system – a service for managing order (for staff only)
Product Bundling
Customers can combine the goods they would like to get and get a discount.
Subdomain Referral Program
Every user can start their own e-store that will be a subdomain to the main site.
Other Modules
- Admin panel
- Online payments
- Bonuses for members
- Dynamic pricing based on the user roles
- Order history with a reorder possibility
- Autoship subscription
- Flexible multilanguage interface
- Geolocation
- Multicurrency payments
Core Technologies Used
PHP, Laravel, MySql, Redis, Wordpress, Docker, Nginx.
Third-Party Integrations
Client's API, WordPress, Shopapproved, Ontraport API, shipment tracker, Geo API
Results
The website has proven to be successful and has already attracted a lot of new customers and helped retain the existing ones.
3 Months of development